HubSpot’s Inbound 2024 Conference was simply excellent. Not only did we get to meet passionate, like-minded marketers from across the globe, we also had the chance to experience where marketing is headed into 2025 and beyond. The announcements were filled with exciting new tools, updates, and insights that will shape the future of marketing, sales, and customer service.

This year, we’ve had the opportunity to attend a handful of trade shows to help our clients make connections and shine a spotlight on the impactful work they’re doing. Through our experiences, we’ve picked up some valuable insights that we wanted to share! Here’s a glimpse into what we’ve learned at trade shows in 2024.

Results from a qualitative research report we conducted with Exhibitors and Sponsors at a recent Life Sciences industry conference.