Inbound 2024 Recap: AI, Innovation, and What You Need to Know
HubSpot’s Inbound 2024 Conference was simply excellent. Not only did we get to meet passionate, like-minded marketers from across the globe, we also had the chance to experience where marketing is headed into 2025 and beyond. The announcements were filled with exciting new tools, updates, and insights that will shape the future of marketing, sales, and customer service.
Whether you were able to attend or not, here’s a quick recap of the most important takeaways and some useful resources to keep you ahead of the curve.
New Tools, New World!
Breeze™: HubSpot’s New AI Suite
This year, HubSpot introduced Breeze, an AI suite designed to make life easier for everyone in marketing, sales, and customer support. Here’s what Breeze brings to the table:
Breeze Copilot™: If you had used ChatSpot before, it has now been rebranded as “Breeze Copilot”. Think of this as your personal assistant, automating tasks like prospecting, content creation, and customer support, all powered by your CRM data.
Breeze Agents™: From lead research to managing social media campaigns, these AI-powered agents take on repetitive tasks so your team can focus on high-impact activities. Here’s a quick breakdown…
Prospecting Agent: Helps streamline the sales process by automating tasks like lead research and personalized outreach. It ensures that sales teams engage with high-quality leads, allowing them to focus on the most promising prospects.
Customer Agent: Aimed at customer service teams, Customer agent provides 24/7 support by handling routine queries. It leverages AI to deliver accurate responses based on pre-approved content, freeing human agents to tackle more complex customer issues.
Social Media Agent: Designed for marketers, the Social Media Agent analyzes audience behavior and past performance to create and optimize social media posts. It helps manage multiple campaigns efficiently, saving time while boosting engagement.
Content Agent: The Content agent accelerates content creation by using CRM data to generate blog posts, landing pages, and case studies. It helps content teams meet high demand without sacrificing quality.
Breeze Intelligence™: Breeze Intelligence is designed from the ground up to enhance data-driven decision-making and personalization across marketing, sales, and customer service. It leverages real-time CRM data to automatically enrich customer profiles and provide insights into buyer behavior. This translates into more accurate lead scoring, identifies high-intent prospects, and offers actionable recommendations for personalized outreach.
Breeze Intelligence is part of HubSpot’s broader push towards integrated AI, helping businesses use advanced automation to improve targeting, customer engagement, and overall efficiency.
Of note: Breeze Intelligence is an add-on premium service for HubSpot accounts and requires its own subscription.
Watch HubSpots’s Breeze Intro and Overview here!
Agent.ai: Build Your Own AI Agents (For Free!)
One of the coolest announcements from Inbound 2024 was the introduction of agent.ai.
Agent.ai lets you build AI agents for tasks like company research and optimizing conversion rates. Unlike many other AI tools out there, Agent.ai leverages a variety of services such as OpenAI, Google Gemini, Claude, and others - making this service wildly unique. And guess what? It’s in beta and free! The best part is that it integrates seamlessly with HubSpot’s CRM, boosting efficiency without the need to leave the platform.
This tool represents HubSpot’s vision of integrated AI, making advanced automation accessible to businesses of all sizes. Unlike standalone AI applications, agent.ai taps directly into HubSpot’s CRM and workflows, making it more seamless and powerful for HubSpot users. It democratizes AI by enabling even smaller teams to leverage AI without significant technical resources.
Watch HubSpot Co-Founder introduce this amazing new tool.
Integrated versus Standalone AI
The topic of integrated AI versus standalone AI was a key theme at Inbound 2024. Speakers emphasized that integrating AI within platforms like HubSpot—already connected to CRM systems—offers major advantages over standalone tools.
Why? Integrated AI has real-time access to vast amounts of customer data, allowing it to provide highly contextual insights and automate tasks more effectively. For example, HubSpot’s Breeze Copilot can automate lead nurturing, prospecting, and content creation based on actual customer behavior and historical data, giving it an edge over standalone AI tools.
In short, integrating AI with a CRM results in greater efficiency and smarter automation, helping businesses scale while still providing personalized experiences.
Transparency in practice:
For those looking to dig a lot deeper, HubSpot also announced a unique resource allowing us to see how their work in AI is built. This includes details on features, data, and models - available to all HubSpot customers. It is true transparency in practice. You can visit the website resource here to learn more: behindhubspotai.com
AI-Driven Personalization
AI wasn’t just a buzzword at the conference—it was the star. HubSpot is making it easier to leverage AI for personalization with tools like Breeze Intelligence, which digs deep into CRM data to provide a 360-degree view of customer behavior. The takeaway? If you’re not using AI to personalize your outreach, you’re missing out on a massive opportunity.
Data-Driven Decision Making
For those who love diving into the numbers, HubSpot’s new datasets functionality is now available to Professional-tier users. This unlocks advanced data queries and makes it easier to turn raw data into meaningful insights.
Ethical AI: Finding the Balance
Amongst the various sessions we attended, one of the most discussed topics was using AI responsibly. While AI can handle heavy lifting, it’s crucial to maintain the human touch in customer relationships. Automation is powerful, but customers still crave authentic, personalized interactions.
Supercharged Customer Support
On the customer service front, Breeze Customer Agent offers 24/7 AI-powered support. It handles routine queries, freeing up your human agents to focus on more complex tasks. That’s a huge win for businesses dealing with high volumes of customer interactions.
AI-Powered Content Creation
The Breeze Content Agent was another crowd favorite. It gives content teams the ability to create blog posts, landing pages, and (unbelievably) case studies and podcasts — all done in minutes. And, of course, by using existing CRM data, it ensures the content aligns with customer needs and business goals.
Additional Resources
To dive deeper into everything HubSpot and Inbound 2024 have to offer, check out these resources:
Inbound.com: Whether you missed the conference or want to catch up on the highlights, this is your go-to site for event recaps, speaker insights, and session replays. You can also register for next year’s conference in San Francisco.
HubSpot.com/spotlight: Stay on top of all the newest product launches and key updates from HubSpot.
HubSpot.com/new: Get detailed insights into the latest features and tools added to HubSpot.
Final Thoughts
HubSpot’s Inbound 2024 has once again shown that AI is not just a trend, but a fundamental part of the future of business. From tools that automate mundane tasks to those that provide rich, actionable insights, the future of marketing, sales, and customer service is here—and it’s AI-powered.