Marketing Your Efforts with HubSpot's New Beta Features
HubSpot has been keeping busy rolling out a suite of new beta features—small but impactful improvements designed to simplify and enhance your marketing workflows. Here’s a closer look at how these tools can help streamline your work:
1. Mobile-Optimized Email
The mobile-optimized email editor makes designing mobile-friendly pages easy. Using the drag-and-drop editor, users can tailor layouts and styles specifically for mobile or desktop views. Adjust column widths, hide sections, and apply mobile-specific design elements. This feature is ideal for creating visually consistent, responsive emails.
Who gets it? Marketing Pro, Marketing Enterprise
2. Estimated Email Size in Marketing Email Editor
Email providers often clip emails over 102 KB, potentially causing key content to be missed by recipients. HubSpot’s size optimization tool in the email editor now estimates email sizes, with visual cues for high-risk emails. Previewing sizes helps gauge the recipient’s experience and reduce delivery issues, particularly for personalized content.
Who gets it? All hubs and tiers
3. Convert Active to Static Lists
To keep lists streamlined, HubSpot allows users to convert active lists into static ones on a specific date or after a set period of inactivity. This tool is valuable for users with lists that no longer need real-time updates, allowing for better list management and organization.
Who gets it? Content Enterprise, Marketing Enterprise, Ops Enterprise, Sales Enterprise, Service Enterprise
4. New Form Editor
HubSpot’s upgraded form editor simplifies creating and personalizing forms. With a drag-and-drop interface, users can add fields, configure settings, and add design elements in minutes. Built-in options to automate tasks, like follow-up emails or post-submission workflows, make this editor versatile for various form needs.
Who gets it? Marketing Hub, Sales Hub, or Service Hub Starter, Professional and Enterprise or Content Hub Enterprise.
5. Data Entry Suggestions
To reduce manual data entry, HubSpot’s AI now offers data entry suggestions based on activity data, streamlining CRM data management. By analyzing notes and suggesting property updates, the feature improves data hygiene and accuracy. Users can activate this feature in AI settings, then accept or reject each suggestion as needed.
Who gets it? Enterprise Customer Platform
These beta features are currently available to HubSpot users with specific tier requirements. With these tools, HubSpot makes it easier to create, manage, and optimize marketing efforts, freeing up time for customer engagement. Try out these features and see how they can enhance your marketing workflow!
