Unlocking cell and gene therapy potential.

Who: Kiniciti is a platform company of Welsh, Carson, Anderson & Stowe (WCAS), the largest private equity firm focused exclusively on the healthcare and technology industries. Kiniciti was established to provide dedicated resources, expertise and capital to help innovative cell and gene therapy companies accelerate the advancement of their products.


What: We gave Kiniciti its name, a derivative combination of "kinetic" and the suffix "-acy" (a suffix tied to "action" or "function") designed to convey the company’s dynamic, active spirit. Kiniciti’s corporate mark was designed to be elegant and simple, with a subtle reference to the DNA strands at the heart of cell and gene therapy the company’s funded entities pursue. A complete visual identity was developed for Kiniciti around the concept of brain teasers and problem solving, with key art illustrating the ideas of motion, connection and scale. The pine green and bold orange color combination gave the company just the right balance of conservative appeal and modern sophistication.

Services:

Naming
Written Brand Identity
Visual Brand Identity
Creative Direction
Marketing Collateral
Website
Swag

The word 'KINICITI' written in dark green text on a light beige background.
A laptop displaying the homepage of Kiniciti, a biotech company focused on cell and gene therapy partnerships, with a dark green background and an orange stylized DNA helix graphic.
Mobile phone displaying a webpage titled 'Partnership' with sections about partnering with the organization, including icons for values and roles.
Abstract digital illustration featuring a large orange loop and a smaller orange sphere on a dark green patterned background.
Green booklet titled "Partnership Overview" with the word "Kinetic" on the top left corner, placed on a white surface.
Abstract geometric digital art featuring green tones with orange spheres and a cube in a modern, minimalistic style.
A flyer for Kiniciti, a platform for resource innovation. It features a graphic with geometric shapes and text about the company's mission and capabilities, with a color scheme of green, white, and orange.
Green packaging box with 'KINCITI' logo and 'Welcome' text on a green background.
A business card with the company name 'KiniCiti' on a dark green background and contact details for Geoffrey Glass, Chief Executive Officer, on a light background.
Illustration of a conveyor belt system with orange spherical objects moving through green channels.
A person sitting on a black stool wearing yellow pants and a white shirt, with a green tote bag over their shoulder that has a white logo and the words 'Unlocking cell and gene therapy potential'.
Abstract digital illustration of a stylized orange ball about to drop into a curved, orange slide on a dark green geometric background.
Two stacked coffee mugs, one green with the word 'KINICITI' and one orange with a white logo, against a plain background.