Leading the future of cell therapy.

Who: Cellistic is a research and development company with a big idea: effectively scaling iPSC allogeneic cell therapy so it could fulfill the promise of helping not just the one—the single source of the cells—but many patients at a time. It was a bold plan, which called for some bold brand development and messaging.

What: The inspiration for the name and visual identity came from the cell therapy science itself, leading to an on-point moniker and layered compositions that play with the contrast between the soft, irregular organic matter of the cell and the precision of Cellistic’s unique technical instruments and processes. The logo design derives from the concept of controlled scale, with a subtle nod to the circular shape of a cell. With these elements and a full written identity in place, Inveniv provided everything from initial marketing collateral and event marketing support to marketing automation integration and sales enablement support.